WordPress website builder 2025 - complete guide

Introduction

Today, it is unthinkable for a modern business to operate without its own website. Be it a service, a webshop or a personal brand, a professional WordPress website the basis of your online presence.
But how do you get started if you've never created a website before? What tools, skills and steps will you need in 2025?

The good news is that With WordPress, anyone can now create their own website, even without programming knowledge. WordPress is the world's most popular website system: it's flexible, free, and comes with a huge range of templates and plugins, so you can create almost any type of website - from a simple introduction page to a serious online store.

In this article step-by-step guide through the entire WordPress website building process, from domain selection, installation, template settings and plugins to promoting and measuring your website.
We show you, what to look out for in 2025, what mistakes to avoid and when to seek professional help.

If you want a reliable, fast and well-functioning WordPress website, this guide is for you.

WordPress, why is it the world's most popular website system?

A WordPress is an open source content management system (CMS) that allows you to create a professional website without programming skills.
Originally a blog engine, it has grown to become the most widely used website solution in the world: more than 43%-a WordPress based in 2025 is.

The biggest benefits of WordPress:

• Free and continuously improved system
• Unlimited customisation with templates and plugins
• SEO-friendly structure to help you get ahead in Google results
• Flexible: you can create a blog, a company site, a portfolio, a webshop or even a membership system

Its simple interface makes it easy for beginners to learn, while professional developers can use it to create complex, custom solutions.

WordPress.org or WordPress.com - which should you choose?

Many people do not know that there are two types of WordPress - and it doesn't matter which one you choose:

If you want a serious website of your own, always in the WordPress.org choose the version.
This is what you host (more on this in the next chapter), and it gives you complete freedom in design, functionality and search engine optimisation.

Making a WordPress website - preparations

Before you start with the concrete technical steps - choosing a domain, hosting or template - you should think about a few things in advance.
An well-designed website not only looks better, but also delivers better results: more visitors, more customers and fewer headaches in the long run. The WordPress system can adapt to almost any website need, but it will only be truly effective if you know exactly what you need, what is your goal with it.

1. Define the purpose of your website

Ask yourself: what do I want to achieve with the website? Some common goals might be:

• introduction and branding (e.g. „About me” page, portfolio)
• the sale of services or products
• information or knowledge sharing (blog, articles)
• customer acquisition (contact form, request for proposal)

Defining your goal will help you decide what features, subpages and plugins you need in WordPress.

2. Identify your target audience

Know, who your website is for.
You formulate, design and choose templates differently when you are targeting a young audience than when you are targeting business customers.
It also helps you choose the right style, visual elements and features.

3. Design the structure of the website

A good website logically structured - so visitors can easily find what they are looking for.
Make a simple outline (either on paper or in a Google Docs) that includes:

• the main menu items (e.g. Home, About us, Services, References, Contact)
• the subpages you sort under them
• the navigation logic (how the reader gets from one page to another)

This structure will be the basis for your WordPress menus and pages.

4. Rethink your image and style

What kind of atmosphere do you want to convey with your website?
Modern, clean, creative or just elegant?
Select from colour palette, fonts and visual style, that match your brand.
If you don't already have a logo or branding, it's a good idea to get it in place first.

5. Prepare the content

The technical part is only half of the success - the Content the other.
Collect:

• texts (e.g. introduction, service descriptions, contact information)
• the images (your own photos, stock photos, icons)
• possibly videos, logos, documents

The more material you prepare in advance, the faster you will be able to build your website.

Summary

One of the most important, yet most often overlooked parts of WordPress website development is the thorough preparation. Taking the time to plan now will save you a lot of time, energy and money later.

Domain and hosting choice in 2025

Once you've planned how your website will look and what it will do, it's time for the first technical step:
choosing the domain name and hosting.

What is a domain name?

A domain name what visitors type into their browser to access your website - for example: vallalkozasom.hu

A good domain name is easy to remember, short and refers to your brand or activity.
Trends to 2025 show that visitors will increasingly focus on clean, uncluttered domain names they like, which inspire confidence.

Tips for choosing a domain name:

• Use .en ending if you are targeting a Hungarian audience.
• Use .com or .eu if you want to open up to the international market.
• Not too long (ideally 1-2 words).
• Avoid accents and hyphens.
• Check that the name free to register, and is not under trademark protection.

What is hosting?

A Hosting is the server where your website files, images and database are stored.
This allows your website to be available around the clock on the internet.

To make WordPress work, you need a hosting service that:

• fast and stable (SSD based),
• supports the PHP and MySQL technology,
• has with SSL certificate (secure connection - „https://”),
• and preferably 1-click WordPress installation offer.

Recommended hosting providers in 2025

There are many excellent WordPress-friendly hosting providers on the Hungarian and international market.
Some reliable examples:

Hungarian service providers:

• Depository.Eu - fast Hungarian support, affordable WordPress packages
• Nethely.hu - reliable, SSD-based storage

International service providers:

• SiteGround - specifically WordPress optimized, lightning fast
• Hostinger - simple interface, great prices
• Bluehost - official WordPress recommended hosting
• Cloudways - premium performance for advanced users

What is an SSL certificate and why is it important?

From SSL certificate ensures that visitors can browse your site safely.
This will allow you to see in the address bar of your browser https:// should appear with the padlock icon.

Why is it important?

• Google favours SSL websites in search,
• increase visitor confidence,
• mandatory for webshop.

Most modern hosting providers free SSL (Let's Encrypt), which you can activate with one click.

Combining domain and hosting

Once you have purchased the domain and the hosting, you need to link them together. This usually happens automatically if you order both from the same provider. If you buy them separately, you will need to change the DNS settings of the domain so that it points to the IP address of your hosting. This step may seem technical at first, but most hosting providers detailed description or customer service assistance adds.

Installing WordPress - easy, step by step

Once you've chosen your domain name and hosting, you're ready for the most exciting part of building your wordpress website: to install WordPress. The good news is that in 2025, installing WordPress will be a piece of cake - you can get your own website up and running with just a few clicks, even without any technical knowledge.

1. WordPress installation - two ways

You can install WordPress in two ways:

1. Simple, automatic installation (recommended)

Most modern hosting providers (e.g. Tárhely.Eu, SiteGround, Hostinger, Bluehost) offer
„1-click WordPress installation” in your interface (e.g. under cPanel or hPanel).

With this method, all you have to do is enter:

• the name of your website,
• the administrator username and password,
• your e-mail address,

... and the system will automatically create the basis for your website.

Advantage: fast, safe, ideal for beginners.
Tip: your administrator password should be strong (combination of upper and lower case letters, numbers, special characters).

2. Manual installation (advanced method)

If your hosting does not offer automatic installation, you can install WordPress manually.

Steps:

1. Step on the wordpress.org/download and download the latest version of WordPress.
2. Unzip the ZIP file, then copy the contents to your storage public_html or www folder (e.g. via FTP - FileZilla).
3. Create a new MySQL database and user in your hosting interface.
4. Open the domain in your browser (e.g. www.sajatoldalam.hu) - the installation wizard starts.
5. Enter the database details, then follow the installation steps.

Tip:
Manual installation can be useful if you manage multiple WordPress websites or if you want more control as a developer.

2. First security and setup steps

Once WordPress is installed, it's a good idea to get started with some basic setup right away:

Default settings

Log in to the admin interface:
www.sajatoldalad.hu/wp-admin

Then:

• Settings → General: enter the name and a short description of the website.
• Settings → Direct links (Permalinks): select the „Post name” option to get SEO-friendly URLs.
• Settings → Time zone: set to Hungary (UTC +1).

Security and spam protection

It is worth installing a few basic extensions at the beginning:

• Wordfence Security or iThemes Security - protection against hacker attacks
• Akismet Anti-Spam - filter unsolicited comments

Do not use the user „admin” - this is the most commonly targeted attack point.

Setting up SSL

If you have not yet activated your SSL certificate, do it now in your hosting interface.
This ensures that your website https:// prefix and be recognised as safe by Google.

3. First visit to the website

Once you're in the admin area, try your site! Open your domain, and you'll see the basic WordPress look (usually with the „Twenty Twenty-Five” basic template).

This is where the real creative part starts: selecting and customising the template.

WordPress template (theme) selection and customization

Once WordPress has been installed, it's time for your website to can come to life - now you give it a look, style and character. This is WordPress template, also known as topic is determined by.

The template is responsible for how your website looks: colours, fonts, layouts and page structure all depend on it.
The huge advantage of WordPress is that thousands of free and premium templates to choose from, and you can change them at any time.

What is a WordPress template?

The WordPress template (in English theme) is a pre-designed design framework that defines:

• the page layout (e.g. 1 or 2 columns, header + footer),
• typography,
• the colours,
• the appearance of buttons, menus and forms.

Templates not only give you a look and feel, but often also extra features - such as a built-in portfolio, blog section or product page layout.

Free or premium templates - which do you choose?

Free templates

• They can be accessed directly from the WordPress dashboard:
  Appearance → Templates → Add new
• They are easy to install, safe and officially verified.
• Ideal for starters, for small projects.

Disadvantage: limited customisation options, fewer built-in features.

Premium templates

• E.g. Kadence WP, Astra Pro, Blocksy.
• More professional, modern design, often with drag-and-drop editing.
• They come with more demos, plug-in integration and support.

Disadvantage: they cost money, but they're worth it if you're building a serious website.

Recommended WordPress templates in 2025

In 2025, they are among the most optimized, fast and modern templates in the WordPress community:

Tip:
If you are starting now, choose the Astra or Cadence template - fast, well documented and works great with visual editors.

Installing a template step by step

1. Log in to the admin interface: www.sajatoldalad.hu/wp-admin
2. Navigate here: Appearance → Templates → Add new
3. In the search box, type the name of the template (e.g. „Astra”), then click on Installation button
4. Then click on the Activation button

Done!
Now your chosen template controls the look and feel of your website.

Template customisation - how to customise it to your own style

After activating the template, go to Appearance → Customize menu item.
You can change it here:

• colors, fonts, logo, favicon,
• the header and footer elements,
• menus, widgets,
• and the layout of the home page.

Most modern templates offer a live preview, so you see immediately what you change.

Tip:
If you want visual freedom, try the Elementor, Spectra or Bricks Builder editors - all compatible with most templates, and you can drag-and-drop them.

Visual consistency

When customizing the template, aim for the a visual unit that matches your brand:

• always use the same 2-3 main colours,
• choose uniform fonts,
• avoid cluttered or “flashing” elements,
• make sure that the website Responsive (it should also display well on mobile).

The aim of a a clean, confidence-inspiring look, that supports your business goals - not distracts from them.

Structuring pages and menus - how to build a logical website structure

Now that WordPress is installed and your template is ready, it's time to get started the actual content structure of the website.
This is the stage where you create the pages that will make up your website - these will be the „building blocks” that make up the whole site.

A well-structured website:

• transparent for visitors,
• logical for search engines (SEO),
• and increasing conversions for your business goals.

1. Why is a good website structure important?

Most websites make the mistake of no logical structure - visitors do not know where to find the information, so they quickly exit.
A good structure helps:

• a user experience improve,
• a In Google search better ranking,
• and in making it easy for visitors to follow the customer journey (e.g. home → service → contact us).

2. The most important pages that every website should have

These are the pages that are the cornerstones of almost every successful website:

Home page

The showcase of your website.
It briefly introduces who you are, what you offer and what the visitor will gain if they stay longer.
Use clear headings, short paragraphs and strong incentives to act (CTA):
„Get a quote” / „Book an appointment” / „Find out how we can help you!”

About us / Introduction

Here you can present your story, your mission and your values.
Visitors make decisions based on trust - this site builds credibility.

Services / Products

Show me in detail, what you offer, and why you're worth choosing.
Use short descriptions, icons, prices (if relevant) and link to the contact page.

References / Portfolio

Prove that you really are an expert.
Show previous work, client reviews, results.

Blog / Articles

A blog helps you to optimise your search engine rankings and build your professional reputation.
In 2025, publishing regular, valuable content will be one of the most powerful organic marketing tool.

Contact

Make it easy for visitors to reach you.
Use a form, email address, phone number, and map (with Google Maps embedded).

Privacy Notice and Cookie Policy

A legal obligation for all European websites.
Use a GDPR-compliant plugin to accept cookies.

3. How to create a new page in WordPress

1. Go to the admin area: www.sajatoldalad.hu/wp-admin
2. Go to. „Pages → Add new” go to
3. Enter the title of the page (e.g. „About us”)
4. Type your text, images or video into the block editor (Gutenberg or Elementor)
5. Click on the „Disclosure” button

Tip: Don't try to write everything at once - start with the most important pages and expand later.

4. Designing menus and navigation

The menu is what helps the visitor find out more on the website.
This is usually located in the header and footer.

Create a menu:

1. Go here: Appearance → Menus
2. Give the menu a name (e.g. „Main menu”)
3. Tick to make this the primary menu
4. Drag and drop the pages in the order you want (e.g. Home, About, Services, Blog, Contact)
5. Save.

Tip: Don't have too many items in the menu - 6-7 at most, otherwise it will get cluttered on mobile.

5. Internal linking and hierarchy

Among your WordPress sites you should internal links to create, for example:

• a Services link from page For references,
• a From Blog redirect me to the Contact on the page.

This not only improves the user experience, but also It also boosts SEO, because search engines have a better understanding of how your pages are linked to each other.

6. Don't forget your mobile view

More than 70% of visitors in 2025 browsing from mobile.
So always check that your menu and page structure whether it works well on mobile:

• the menu should not cover the logo,
• the buttons should be big enough,
• texts should be readable on a small display.

Most templates are already automatically responsive, but you should always test them manually.

Essential WordPress plugins you'll need (2025)

Once the basics of your website are in place - so the template, pages and menu are in place - it's time to smart features add to WordPress.
This is plugins (extensions) you can do.

One of the biggest advantages of WordPress is that it is more than 60.000 free and premium add-ons is available to implement almost anything: SEO, security, forms, web store, auto-save, newsletter, and more.

But important: the aim is not to as many plugins as possible install, but to only the most important - so you avoid slowdowns and compatibility problems.

How to install a WordPress plugin

1. Log in to the admin interface:
   Add extensions → Add new
2. In the search box, type the name of the plugin (e.g. Rank Math SEO).
3. Click on the Installation, then the Activation button.

Done! The extension will then appear in the side menu and you can configure it to your needs.

1. Security - protect your site!

Because of its popularity, WordPress is often a target for hackers. Therefore, the first step is to safe operation creating.

Recommended extensions:

• Wordfence Security - firewall, virus checking and login protection.
• iThemes Security - easy setup, strong passwords and two-step identification.

Tip:
Set up automatic security checks and limit login attempts.

2. SEO - Search engine optimisation basics

SEO (Search Engine Optimization) helps to ensure that your website appear in Google search results.
Luckily, you don't need to be an SEO expert - a good plugin is all you need.

Best SEO plugins in 2025:

• Rank Math SEO - modern, available in English, lots of automation.
• Yoast SEO - classic, great choice for beginners.

They help:

• editing meta titles and descriptions,
• keyword research,
• sitemap (site map) generation,
• and improve the indexing of the page.

Tip:
Rank Math also includes a built-in AI assistant that gives suggestions for better search rankings - a big advantage in 2025.

3. Performance and speed

Google and visitors like fast pages.
A slow website not only loses conversions, it also falls down the rankings.

Recommended extensions:

• WP Rocket (premium) - caching, image compression, loading optimisation.
• LiteSpeed Cache (free) - outstanding performance if you are on a LiteSpeed server.
• Smush - automatic image compression to increase speed.

Tip:
Keep plugins, templates and WordPress core always up to date, because updates improve both performance and security.

4. Contact forms and sending e-mails

Without a contact page, there is no conversion. You need a reliable form builder that makes it easy to create contact, request for proposal or newsletter sign-up forms.

Recommended extensions:

• Contact Form 7 - free and simple.
• WPForms - drag-and-drop editor, quickly set up.
• Fluent Forms - modern, integrable newsletter services (e.g. MailerLite, ActiveCampaign).

5. Backup - never lose data!

Every website owner's nightmare is when a site crashes after an update.
It is therefore important to make regular backups.

Recommended extensions:

• UpdraftPlus - automatic backup to Google Drive, Dropbox or email.
• All-in-One WP Migration - backup and move with a few clicks.

Tip:
Set up weekly automatic backups and keep at least 3 recent versions safe.

6. Analytics and measurement

To know what works on your site, you need to measure traffic and behaviour.

Recommended extensions:

• Site Kit by Google - official Google extension that connects your website to Analytics, Search Console and Tag Manager accounts.
• Independent Analytics - GDPR-friendly, it does not send data to an external server, yet it gives you accurate visitor data.

+1. If you want a webshop - WooCommerce

A WooCommerce is the world's most popular ecommerce extension that allows you to build a full-fledged online store based on WordPress:

• product management,
• shopping cart, payment, billing, delivery,
• and even selling digital products.

Supported by thousands of plugins and templates, it is perfect for small web shops and large e-commerce systems.

Images, content and SEO optimisation

One of the most important stages of building a WordPress website is the proper optimization of content and images. A nice design alone is not enough - your website will be successful if it loads quickly, is easy to read and easy for Google to understand.
In this chapter, we'll show you how to create content that not only appeals to your visitors, but also performs well in search.

Content strategy and site structure

Content is the soul of your website. Before you start writing, determine:

• what your purpose is with the site (information, sales, contact, education);
• who your target audience is and what questions they need answered;
• the style you want to address them (friendly, professional, direct, etc.).

Each page should have a main theme and a clear logical structure.
The content is structured to help both the reader and the searcher:

• a single H1 title (the page headline),
• several H2 and H3 subheadings that break down the content,
• short paragraphs and easy-to-read lists.

Readability is as important as keywords - Google is also looking at the user experience.

Keyword research and text writing

Search engine optimised content starts with knowing what visitors are looking for.
You can use free tools such as:

• Google Keyword Planner
• Ubersuggest
• AnswerThePublic

Choose one main keyword and 2-3 related terms for each page.
Incorporate keywords naturally into the text - especially:

• in the headline (H1),
• in some subheadings (H2),
• in the first paragraph,
• meta title and description.

Avoid „over-optimisation”: repeating keywords too often nowadays will hurt your rankings.
The aim is to make the content sound natural and give real value to the reader.

Optimize images

Images can make a page more attractive, but if you don't optimise them, they can slow down loading considerably.
Therefore, before uploading any image, please do the following:

1. Size and format

• Images should be tailored to the look and feel, not unnecessarily large.
• Use modern, compressed formats such as WebP or AVIF.
• Use PNG only if transparency is required.

2. File name and alt text

• The filename should be colloquial, for example: wordpress-website-pelda.webp
  (ne IMG_1234.jpg).
• The alt text briefly describes the content of the image, e.g.:
  „Steps to build a WordPress website”.
  This helps visually impaired users and is also important from an SEO point of view.

3. Compression and acceleration

• Compress images before uploading (TinyPNG, Squoosh).
• Use a cache extension (LiteSpeed Cache, WP Rocket).
• Turn on „lazy loading” so that images only load when the visitor scrolls down to them.

Meta data and URLs

The meta title and description determine what the user sees in Google's results list.
Always enter these manually (e.g. in Rank Math or Yoast SEO plugin).

Meta title (page title):

• It should be 50-60 characters long and include the keyword and brand name.
  Example: WordPress website design 2025 | Example Webdesign

Meta description:

• Between 150-160 characters is ideal.
• It should be informative and action-oriented.
  Example: Learn how to build a fast, SEO-friendly WordPress website in 2025, step by step!

URL structure:

• Keep it short, keyword-rich and conversational.
  For example:
  domainneved.hu/wordpress-website-cesites

Avoid URLs such as /index.php?p=123, because they are not search engine friendly.

Internal linking and navigation

Internal links help search engines crawl your site and direct readers to more relevant content.
Aim to:

• each page should have a link to at least one other relevant page;
• blog articles link to service pages (and vice versa);
• the anchor text of the links should be natural, for example „Detailed guide to installing WordPress”.

Technical SEO basics

Good content is worthless if the technical background is not right.
Watch out for these:

• Set up an SEO-friendly URL structure in the „Direct links” menu in WordPress.
• Install an SEO extension (Rank Math or Yoast).
• Create an XML site map and submit it to Google Search Console.
• Make sure it loads fast and looks mobile-friendly.
• Use SSL (https://) - security is also a ranking factor for Google.

Search-friendly content and structured data

Structured data (schema.org) helps Google to interpret the content of your page more accurately.
For example, if you have FAQ sections, reviews or prices, these can be automatically marked up by SEO extensions in the source code.
As a result, your page may appear prominently in search results (e.g. with an extended extract).

Mobile-friendly design

The vast majority of web traffic now comes from mobile, so your website needs to work flawlessly on all devices.
Check that:

• font sizes are also readable on mobile,
• the buttons are easy to click,
• the images do not slip,
• the menu is easy to use.

Most modern WordPress templates are already responsive, but it is worth testing manually on multiple devices.

Regular inspection and maintenance

SEO and content optimisation is not a one-off task.
It's worth checking it every month:

• traffic to the most popular pages (using Google Analytics),
• the broken links,
• the loading speed,
• the completeness of the metadata.

Continuous updating and maintenance will lead to better rankings and more stable performance in the long term.

Website speed, security and maintenance

A well-designed WordPress website should not only look good and be rich in content, but also be technically stable, fast and secure. Both visitors and search engines expect it to work reliably. In this chapter, we'll show you how to improve your site's performance, how to protect it from attacks, and what maintenance tasks you should perform regularly.

Website speed optimisation

Loading speed directly affects user experience and Google rankings. Visitors will often leave a slow page after a few seconds, which will hurt conversion rates.

The key steps to speed up:

1. Optimise images
Image size is the most common reason for slow loading.

• Compress the images before uploading.
• Use modern formats (WebP, AVIF).
• Enable „lazy loading” so that images only load when they are needed.

2. Caching (cache)
Caching is used to serve static copies of the website, reducing server load.

• Use a cache extension such as LiteSpeed Cache, WP Rocket or W3 Total Cache.
• Set up browser and server-side caching if your hosting provider supports it.

3. Remove unnecessary extensions and scripts
All installed plugins and loaded scripts can slow down the site.

• Keep only the extensions you really need.
• Disable or delete inactive plugins.
• Minimise elements loaded from external sources (e.g. fonts, analytical scripts).

4. Compress and minify files
Compressing (minifying) CSS, JavaScript and HTML files reduces the page size.

• Most cache extensions do this automatically.
• If any items appear incorrectly afterwards, try turning off the minification settings one by one.

5. Content Delivery Network (CDN)
A CDN (such as Cloudflare or BunnyCDN) loads static files from the server closest to the visitor, significantly speeding up loading for international traffic.

6. Quality of the deposit
Speed is based on adequate storage space. Choose a provider that offers a WordPress-optimized environment (SSD or NVMe-based hosting, LiteSpeed or NGINX server).

Security - protection against attacks

Because of its popularity, WordPress is a frequent target for automated attacks, so never ignore your security settings.

1. Regular updates

• Always keep the WordPress core, template and plugins up to date.
• If possible, turn on automatic updates.
• Always make a backup before you do.

2. Security extensions
Install a reliable security plugin, such as:

• Wordfence Security
• iThemes Security
• Sucuri Security

These help to detect suspicious activity, limit login attempts and set up firewalls.

3. Strong passwords and rights management

• Use long, unique passwords.
• Do not give admin rights to other users unnecessarily.
• Delete inactive accounts.
• Enable two-factor authentication (2FA) if supported by the security plugin.

4. Login protection

• Change the default login URL (e.g. from /wp-admin to a unique address).
• Set a limit on unsuccessful login attempts.
• Enable IP address-based blocking against attacks.

5. HTTPS and SSL certificate
A secure connection is mandatory on all websites.

• Check that your site is running under the HTTPS protocol.
• Free SSL is provided by most hosting providers (such as Let's Encrypt).

6. File access and backup

• Restrict changes to files from the admin interface (wp-config.php file).
• Make an automatic backup (UpdraftPlus, Jetpack Backup).
• Always store backups in a separate location (in the cloud or on another server).

Regular maintenance

Website maintenance is important not only for security, but also for performance and content updates. A neglected WordPress site can become slow, buggy and vulnerable over time.

Tasks to be carried out regularly:

• Check for updates: check at least weekly if there are any updates available for WordPress, the template or plugins.
• Create a backup: at least weekly, but up to daily for busy sites.
• Clear spam and recycle bin: delete spam and unnecessary posts.
• Database maintenance: optimize your WordPress database from time to time (WP-Optimize or similar plugin).
• Speed measurement: check your page load time every month (Google PageSpeed Insights, GTmetrix).
• Fix broken links: use plugins or external tools to find broken links.
• Content update: Check your pages at least once a year, updating outdated information and links.

How to promote your WordPress website?

Once your website is ready, the real work starts: getting it to your target audience. You can't have a technically well-built and aesthetically pleasing website if no one can find it. The key to success is a conscious online presence and constant promotion.

In this chapter, we'll show you best practices for increasing traffic, building an audience and ensuring your website stays visible in the long term.

Content marketing - selling value to readers

The best way to generate interest is to create content that adds real value.
Content marketing is not advertising, it is the regular sharing of useful, informative material that builds trust.

What is worth publishing?

• blog articles on professional topics that help visitors solve a problem;
• case studies or success stories;
• guides, tips, practical advice;
• videos, podcasts, infographics.

Tip:
Plan a content calendar in advance and try to publish at least 1-2 new posts a month. Regularity is good for building trust and for Google.

Social media presence

Social media is one of the most effective channels to get your message across to your target audience. The key is to be present where your audience is active.

The most popular platforms:

• Facebook: ads, groups, posts - especially to reach a wide audience.
• Instagram: ideal for visual content, branding.
• LinkedIn: B2B communication, professional contacts.
• YouTube: to publish training videos, presentations, interviews.
• TikTok: reach younger audiences with creative short videos.

It's important not only to share links, but also to start a dialogue. Respond to comments, build a community around your brand.

E-mail marketing and newsletter

Your email list is one of your most valuable online tools. It's your own channel, not influenced by algorithms.

Basic steps:

• Place a sign-up form on the website (for example in the footer or at the end of an article).
• Offer an incentive - for example, a downloadable material or a discount.
• Use a newsletter management system (MailerLite, Mailchimp, Brevo, etc.).
• Post useful content regularly, but in a non-intrusive way.

Newsletters help to increase repeat traffic and can also be an effective way to promote sales.

Search Engine Optimisation (SEO)

SEO has been mentioned before, but it is central to the promotion of a website.
The goal is to get your website to rank well in Google results organically, without ads.

The most important SEO-focused tasks:

• update the content regularly;
• use keywords in titles, subheadings and meta descriptions;
• build internal and external links;
• optimise images and page speed;
• listen to the feedback from Google Search Console.

A good SEO strategy will ensure free visitors in the long run.

Paid ads (Google Ads, Meta Ads)

If you want results quickly, paid advertising can be an effective solution.
These help you to target people who are looking for your services.

The most common options are:

• Google Ads search campaign: keywords to reach potential customers immediately.
• Meta (Facebook and Instagram) ads: increase visibility with visually appealing campaigns.
• LinkedIn Ads: effective for business services.
• Remarketing: retarget people who have visited your website before.

Paid advertising works well if you have clear goals (e.g. sign up, contact, purchase) and you constantly analyse the results.

Link building and partnerships

External links (backlinks) remain an important SEO factor.
They point to yours from other websites and indicate credibility in Google's eyes.

Possible methods:

• Guest blogging: write articles for other relevant blogs, where you can include a link to your website in your introduction.
• Partnerships: work with other businesses for mutual reference.
• Online press releases: PR articles, interviews, appearances on professional portals.

It is important that the links appear in a natural environment and are to relevant pages.

Google Business Profile (formerly Google My Business)

If you have a fixed business (e.g. a service provider, shop, office), it is essential that you have Your Google Business Profile.
This will appear on the map and on the right hand side of the search results.

Set the following:

• exact address, telephone number and opening hours;
• website link and pictures;
• description of services;
• regular posts and updates;
• collecting customer reviews.

An active Google Business Profile helps local SEO and increases trust in the eyes of potential customers.

Analysis and measurement

Promotion is not effective if you don't monitor the results.
Measurement helps you understand which channels bring the most visitors and conversions.

Recommended tools:

• Google Analytics 4: detailed traffic data, user behaviour, conversions.
• Google Search Console: organic search performance, keywords, indexing errors.
• Meta Business Suite: social media statistics and campaign results.

Through regular analysis, you can refine your strategy and better understand what your target audience responds to most.

How do you measure your results?

A successful WordPress website not only looks good and loads quickly, it also delivers measurable results. To know if your strategy is really working, you need to track exactly what's happening on your site: how many people are visiting, where they're coming from, what they're doing, and what's actually leading to customer acquisition or purchases.

Measurements not only give you feedback on performance, but also help you make decisions about future improvements, marketing and content creation.

Why is performance measurement important?

Without the measurements, you'd be guessing what works and what doesn't. But statistics give you an accurate picture:

• which pages and content are most popular;
• where visitors come from (Google, social media, advertising, etc.);
• what devices and countries they are browsing from;
• how much time they spend on the site and how many leave immediately;
• the number of people who complete a goal (e.g. contact, purchase, subscribe).

The aim of the measurements is therefore not just to collect data, but to interpretation of data and the strategic decision support.

Using Google Analytics 4

A Google Analytics 4 (GA4) the most widely used free tool for measuring website traffic.
Setting it up in WordPress is easy: you can use a plugin (such as Site Kit by Google, or GA Google Analytics), or you can manually insert the metric code into your website headers.

Key indicators to watch out for:

• Users and sessions: how many visitors have been to the site and how many times.
• Sources / media: where visitors come from (e.g. Google, Facebook, newsletter).
• Average engagement time: how much time they spend on the site.
• Conversions: how many people have completed the target (e.g. form fill, click, purchase).
• Number of page views: which subpages are the most visited.
• Reversal rate: how many visitors leave the page without moving on.

GA4 also allows you to set your own conversions and events, so you can accurately measure the operations that matter most to you.

Google Search Console - monitoring SEO performance

A Google Search Console helps you understand how the search engine sees your website and what keywords appear in the results.

Benefits of using:

• Shows you how many times your page has appeared in the search engine (number of times).
• See how many of the hits clicked on it (click-through rate).
• Displays the most commonly used search terms.
• Notifies you of technical errors (indexing problems, mobile usability).
• Allows you to submit a sitemap, which speeds up indexing.

By regularly checking your Search Console data, you can see which content is performing well and where you should improve.

Social media and advertising statistics

If you're active on social media or run ads, the platforms' own statistical interfaces also provide important information.

Facebook and Instagram (Meta Business Suite):

• reach, impressions, clicks, reactions, shares;
• ad performance (CPM, CPC, conversions);
• demographic data (age, gender, location).

Google Ads:

• click-through rate (CTR);
• conversion rate;
• cost per click (CPC);
• return on advertising sales (ROAS).

You should compare this data with Google Analytics to get a full picture of which channels are performing best.

Measuring conversions and targets

Depending on the purpose of your website, you should set different types of conversions:

• fill in the contact form;
• newsletter subscription;
• purchase a product or request a quote;
• download a document or click on an important link.

You can also track conversions in Google Analytics or within advertising platforms.
So you can see exactly which channels and content are delivering real results and where you need to refine your strategy.

Weekly and monthly reports

Data from measurements are useful if you follow them in a systematic way. It's a good idea to prepare a short summary for yourself or your team on a monthly basis.

The report may include:

• the evolution of the number of visitors per month;
• a list of the most popular sites;
• the main sources of traffic;
• the number and rate of conversions;
• the best performing keywords.

Data can also be visualised (e.g. using Data Studio / Looker Studio), making it easier to follow trends.

Data analysis and decision-making

Data alone does not solve anything - what matters is that what you do with them.
For example, if you see that:

• a page attracts many visitors but few conversions → it is worth rewording the CTA;
• an article generates a lot of traffic → you can turn it into related content;
• a source (e.g. Facebook) is not producing results → change your strategy or ad copy.

So measurements not only give you feedback, they also give you direction on how to improve performance.

How long does it take to build a WordPress website?

One of the biggest advantages of WordPress is that it can be developed quickly and flexibly - but the exact completion time depends on a number of factors.
A simple introductory page can be completed in a few days, while a larger website or webshop with custom features can take weeks or even months.

A realistic time estimate always depends on how complex the project is, who does the work, and how ready the content is (texts, images, design elements).

What affects development time?

There are several factors that influence the time it takes to complete a website.
The most important are:

1. Type and size of website

• An simple introduction page (5-6 subpages, basic functions) is typically completed in 1-2 weeks.
• An complex corporate website, a blog and several languages, can take 2-3 weeks.
• An webshop or system with custom functions can last up to 4-5 weeks.

2. Preparation and collection of materials
If the texts, images, logos and other content are already ready, the process is faster.
However, if the content is still being prepared, this could significantly delay the launch.

3. Planning and approval
Designing the design, matching colours, fonts, layouts can be time-consuming - especially if you need feedback from multiple rounds.

4. Method of implementation

• If you make it yourself, you can expect the learning process to take longer.
• If a professional contractor the process is quicker and more organised, but you still need to allow for feedback from the client.

5. Testing and bug fixing
Every website should be tested on multiple devices and browsers. This may take a few days, but it is essential to ensure a flawless launch.

Average time to build a WordPress website

The following table provides guidance on typical durations:

These are of course only indicative values.
A well-prepared project will always move faster, while missing materials, frequent changes or technical problems can easily delay time.

How can we speed up the process?

If you want to get your website up and running as quickly as possible, the following steps will save you a lot of time:

• Prepare an accurate brief: summarize what you want, what features and style you envision.
• Gather your materials in advance: logo, branding, images, texts.
• Do not change direction often: constant redesign always sets back progress.
• Communicate regularly: when working with a contractor, quick feedback speeds up the work.
• Use a template instead of custom development, when time is of the essence.

Quality before speed

It is important to remember that speed is not everything.
A website works well if it is thoughtfully constructed, free of technical errors, and is genuinely based on the needs of the target group.
In the long run, a rushed website will cause more problems than it saves you initially.

WordPress website creation prices

The price of a WordPress website in 2025 depends on many factors: what type of site you want, how unique the design and features are, and who will be doing the work.
It is always worth separating the costs of basic technical fees, a development fees and the operating costs.

What affects the price of a WordPress website?

The final amount is mainly determined by the following aspects:

1. Type and size of website
The more pages, features and customisation you need, the more time and effort it takes to develop.

2. Unique design or template solution

• An pre-made WordPress template a cheaper and faster solution, but with limited flexibility.
• An custom designed website can be fully tailored to your business, but requires more planning and development time.

3. Number of features and extensions
Webshop, appointment booking, membership system or multilingual interface all add to the cost of development.

4. Method of implementation

• My own creation: only the cost of the domain, hosting and any premium extensions.
• Freelancer or agency: the fee varies according to experience, project size and deadline.

5. Maintenance and updates
WordPress requires regular updates and security checks, which should be budgeted for on a monthly basis.

Average WordPress website prices in 2025

The following table gives an indicative picture of the typical price ranges in Hungary:

Website type	Typical price (net)	Comment
Simple introduction page (1-5 subpages)	100 000 - 250 000 Ft	Template-based, with basic functions
Company website with blog	150 000 - 300 000 Ft	Customized design, more subpage
Webshop (WooCommerce)	200 000 - 900 000 Ft	Product upload, payment methods, delivery
Custom-designed, complex site	800 000 Ft - 1,5 M Ft+	Custom functions, integrations
Website maintenance	10 000 - 30 000 HUF / month	Updates, backups, bug fixes

Prices are indicative and of course depend on the size of the project, the quality expected and the professionalism of the contractor.

What costs should you expect when starting a website?

A WordPress website doesn't just come with a development fee. The basic costs to get started:

• Domain name: approx. 2 000 - 5 000 HUF / year
• Depository: approx. 15 000 - 30 000 HUF / year
• SSL certificate: free with many hosting providers (Let's Encrypt)
• Premium template or extension (optional): 10 000 - 30 000 Ft
• E-mail service: comes free with many hosting plans, but a professional solution is also available separately

These basic costs are typically recurring, so it makes sense to plan for them in the long term.

How to choose a realistic price?

The key is to always look at value, not just price.
A cheap, template website may look attractive in the short term, but if it doesn't deliver results, it won't be worth the investment.
But a well-designed, search engine friendly, fast and secure website will bring you revenue and customers in the long run.

Tip: ask for multiple quotes, but always pay attention to what exactly the price includes (e.g. content upload, SEO setup, backup, training, etc.).

Summary

Building a WordPress website in 2025 is still one of the most flexible and cost-effective ways to build a professional online presence.
Whether you do it yourself or hire a professional, the key to success is good preparation, conscious planning and continuous improvement.

The whole process can be summarised briefly as follows:

1. Learn the basics of WordPress - understand why it is the world's most popular website system and choose WordPress.org.
2. Prepare consciously - define your objectives, your target group and your message.
3. Choose the right domain and hosting, then install WordPress.
4. Choose templates and plugins - these are what give the site its look and functionality.
5. Upload the content - Without quality copy, relevant images and basic SEO settings, no website can be effective.
6. Optimise performance and safety, then ensure regular maintenance.
7. Measure your results - track traffic, conversions and user behaviour.

If you do all this consciously, you will have a website that is not only aesthetically pleasing, but also also commercially successful.

The possibilities with WordPress are virtually limitless: from a simple introduction page to a complex webshop, you can do it all. The most important thing is that don't be afraid to start, learn step by step and keep improving your site.

A well-built WordPress website is not only a digital business card, but also a real business asset, which will pay off in the long run.